What constitutes a business relationship and why are these relationships important?
A business relationship refers to the relationships that a company has with its customers as well as with potential customers or prospects. Any business worth their salt will tell you that the lion's share of their success depends on their ability to build strong business relationships, which in turn enables the best possible customer experience.
With over 86% of customers valuing their experience as much as the quality of the purchase, according to a PwC study, it's crystal clear that good business relationships are the foundation of success. .
What does lead generation have to do with business relationships?
Strategically established business relationships enable personalization, which is essential for delivering targeted ads, offers, and content with higher clicks and conversions. 6 out of 10 marketers agree that personalization is the most important element to improving the quality of lead generation.
Since businesses can attract countless customers from time to time, keeping track of who, when, where, and every detail in between can get hectic, hampering personalization.
For this reason, most choose to rely on a business relationship management platform such as StayTouch. This smart networking platform enables businesses to better manage and understand new contacts with smart notes. Businesses can add text and voice notes with new prospect information, such as:
- Addresses
- Job title and company
- Website
- Profile Picture
- Emails
- Phone numbers
- Social Profiles
- Other information and personalized notes
All these intimate details you can capture on this effective contact management tool enable highly personalized marketing efforts and campaigns.
How to build strong relationships to accelerate lead generation.
- Make your presence felt to website visitors with live chat
Did you know that live chat can improve your website conversion rates by 40%? Yes, it's true, according to the findings of a Forrester study. To put the magnitude of this number into perspective, keep in mind that the average website only converts 2% of visitors into leads.
Instant communication is key to ensuring new relationships get off to a good start, and some great live chat ideas to consider include:
- Menu-based omnichannel chatbots
- Q&A chatbots focused on your FAQs
- Pre-chat surveys for gathering information about new customers before any interaction
- Cold emails work like a charm
Cold emails are a great way to break the ice and build trust and confidence with complete strangers. To increase your open rate, be sure to:
- Make your subject line and email catchy and personal
- Keep it short and sweet.
- Create urgency
- Avoid grammar mistakes to make a good first impression
It's also a good idea to use validation software with spam trap detection for your cold email targets. Additionally, an enterprise contact management platform like StayTouch, which offers automatic network change updates, can keep you up to date with your new contact's latest contact changes.
- Get these references
If you exceed your customers' expectations, they'll likely sing your praises from the rooftops and send you more business from their networks.
Additionally, using digital business cards can make it easier to spread your business, compared to physical cards which:
- Are expensive to mass print
- Can only reach a limited audience
- Are easy to misplace and throw away
You can also invigorate your referral marketing through customer loyalty programs, responding to feedback (good and bad) and acting promptly on it.
- Make your landing pages feel like home
A website is the first customer touchpoint for most businesses these days, with landing pages being your first line of customer service. To ensure your landing pages are successful and set up your new relationships for success, be sure to:
- Go straight to the point. Observe a clean and minimalist design that does not overwhelm information.
- Match your landing page copy to your search ads. Otherwise, prospects may feel cheated
- Make your landing page mobile-friendly. Remember that mobile accounts for 54.4% of all web traffic
- Observe the 1:1 attention ratio. In other words, make your offer the only focus. Preferably leave out any annoying website navigation
- Webinars can work wonders too
Webinars are great for establishing authority and engendering the familiarity and trust needed to build profitable business relationships that turn strangers into loyal followers. 7 out of 10 marketers believe webinars are unmatched when it comes to generating high-quality leads.
For successful webinars, virtual meeting scheduling tools like StayTouch can help you easily plan your events and send invitations. Moreover, you can use this remote networking platform to sync calendars with important contacts and avoid schedule conflicts.
- Embrace Marketing Automation
With most business interactions happening online today, marketing automation is necessary to allow businesses to effortlessly leverage data to streamline their sales funnel. Businesses automate just about everything, including:
- Advertising by e-mail
- Content Optimization
- Market research
- Social media content planning
- Site audits and more
A great example of automation in action is how businesses are leveraging StayTouch's automated CRM data capture capabilities to facilitate data capture for targeted marketing. Embracing smart, personalized automation techniques like these is key to nurturing leads without burning the candle at both ends.
- Contribute to valuable conversations
Creating content around pain points in your market and the latest trends is a great option for building brand authority and gaining the trust of prospects. Often companies get caught up in the killing, constantly promoting their services instead of being practically helpful.
Don't make the same mistake. Focus on value-driven conversations instead. Put yourself in your customers' shoes, determine the topics that are important to them and adapt your content to their point of view. It doesn't hurt to slip something on your services once in a while, but that shouldn't be the sole focus of your business.
Personalization generates quality relationships and leads
It's about smart personalization. Even if you send out blank offers to thousands of prospects, everyone should still feel like it was made specifically for each individual. One tool that can greatly facilitate the work required to make this happen for your business is the remote networking platform, StayTouch. It is one of the most interesting wireless contact exchange solutions of 2022, which can help you master what motivates each prospect. Visit our website to download the StayTouch app today.