16 of the best TikTok tools to improve your marketing

In 2021, TikTok had 78.7 million users in the United States alone. And it is expected to reach 89.7 million users by 2023. The app continues to grow its user base with no signs of slowing down.

For you, this means more opportunities to reach your audience. But with opportunity comes competition. More accounts like yours except with more likes, comments and follows. Yeah. You may be wondering what they have more than me? The answer is probably a solid TikTok creation toolkit.

With so many talented creators posting content, you'll want every perk you can get. So, we have compiled a list of expert-approved TikTok tools. We've got you covered, from planning and analytics to engagement, editing and ads. Take a look below.

TikTok scheduling tools


A consistent TikTok posting schedule increases your brand awareness and can increase your follower count. A great scheduling app makes it easy.

Pendulum allows you to schedule and publish TikTok videos directly from Means I/O. Sure, we're a little biased, but we love Pendulum's ease of integration and convenience.

Pendulum also offers an integrated analysis of your videos. Plus, it lets you easily create and save reports that you can send directly to your customers. If you're a social media manager with multiple clients, you'll get support for as many TikTok accounts as you add.

At $6.99 per month per account (or free for Means I/O Enterprise users), the affordable price of this TikTok tool makes it a popular feature.

Pendulum share and analyze your TikTok videos

TikTok's Video Scheduler

TikTok's own video scheduler is a convenient and seamless scheduling option.

You just need to use TikTok on your desktop to do this, as you cannot access this feature on the mobile app. If you do all your other social planning on a different platform, it might be worth installing a TikTok integration tool so you don't have to switch back and forth.

If you stick to scheduling directly in TikTok, you'll be able to schedule posts 10 days in advance.

Note: Once you have scheduled your messages, you will not be able to edit them. At this point they are as good as the released parts. So you will have to delete, modify and reschedule the necessary modifications.

TikTok analytics tools

TikTok Analytics

You have access to in-app analytics if you have a TikTok account. The dashboard contains most of the metrics you'll want to monitor as marketers, influencers, and business owners. These analytics are easy to understand and access, giving you valuable insight into your TikTok strategy.

Brand Maxima Analytics

If you are in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. This app provides real-time visualization of the performance of your hashtags, keywords, brand campaign or event.

Not only does it measure and track, but it gives you actionable insights into your strategy. And, bonus points, if you need to keep your client up to date, it has presentation-ready graphics at your fingertips.

TikTok tools for engagement

brand watch

Brandwatch is great for engaging with your TikTok audience. The app pulls "data from over 95 million sources, including blogs, forums, social media, news, video, and review sites." BrandWatch will crawl these sources and extract the search terms you reported.

By monitoring the queries and search terms where you show up, you can be where your audience is talking about you or topics relevant to you. You can even monitor the tone of people's comments. The application can indicate whether it is positive, neutral or negative. Then you can answer directly in Means I/O.

You can use Brandwatch to monitor TikTok songs or hashtags and then use those that are trending higher in your content. As you know, jumping to up-and-coming songs does amazing things for your engagement. According to TikTok, 67% of users want to see popular or trending songs in your videos.

Paid TikTok Automatic Tools for Engagement

If you came here to see which bots or automatic tools we recommend, be warned: we are about to disappoint you.

When it comes to buying automatic TikTok tools for engagement, you should be aware that automating comments, replies, likes and follows can be penalized by TikTok. More likely than not, you'll be hit with a "Reducing Inauthentic Activity" pop-up, and your likes or follows will be removed.

Don't get me wrong – the lure of tripling the number of subscribers or likes and comments on a video can be almost irresistible. But think twice before you spend your money. Take a look at what happened when we tried.

What you can do instead:

  • Determine when is the best time to post on TikTok
  • Publish quality content regularly (see Airtable below)
  • Join the conversation

Air table for TikTok

One of the best things you can do for yourself as a TikTok marketer is to create a content calendar. It keeps your posting cadence consistent, which in turn helps with engagement.

Airtable is a spreadsheet-database hybrid with a ton of potential.

For social media content calendars, you can collaborate with the rest of your team and clients on the platform. You can show and tell in one easy to edit place. Moreover, you will have a macro view of your weekly, monthly and yearly strategy.

TikTok editing tools

Adobe Premiere Rush

Adobe Premiere Rush is the first third-party app that lets you post directly to TikTok . Adobe made the app for all editing skill levels and included features like scale-up, filters, and transitions.

Due to Rush's popularity, there are a ton of video tutorials available, including those on TikTok.


CapCut is an all-in-one video editing application. It's personalized to fit your TikTok needs and comes equipped with trending stickers and custom fonts. Oh, and the best part? It's completely free.

CapCut is owned by the same parent company as TikTok. When it comes to TikTok viral tools, you know it has everything you need. Check CapCut TikTok account for hacks.


here is the tutorial #capcut #viral #fyp #videoedit #tutorial

♬ original sound – CapCut – CapCut


GoPro's Quik app is an adventure content creator's best friend. This TikTok editing tool will automatically pair your content with "beat-synced themes and transitions to create stunning, shareable edits."

So if you're busy kayaking to the next cliff jumping site but still want to post, this is the app for you. When it comes to automatic TikTok tools, Quik is among the most useful and fastest.

@Go Pro

Introducing #Quik 📲 The best of our app. Get the most out of your photos/videos, no matter what phone or camera you use. Download link in bio

♬ original sound – GoPro

TikTok creation tools

TikTok Creators Fund

In 2021, TikTok made the creation tools available to all public accounts. But, within these tools, the Creator Fund is still closed. According to TikTok, to be eligible for the Creator Fund, you must meet these criteria:

  • Be based in the US, UK, France, Germany, Spain or Italy
  • Be at least 18 years old
  • Have at least 10,000 subscribers
  • Have at least 100,000 video views in the last 30 days
  • Have an account that complies with the TikTok Community Guidelines and Terms of Service

If you meet these points, it is worth creating a Creator Fund account. Your popular videos could earn you a few extra bucks. However, it's a good idea to weigh the pros and cons of the Creator Fund before making a decision.

TikTok advertising tools

TikTok Tactics

So TikTok Tactics itself isn't exactly a TikTok tool — but it will give you the learnings you need to perform better. The e-learning series is offered by TikTok for TikTok marketers. They say it will make you a “pro ad manager” regardless of your advertising goals.

A four-part series, TikTok Tactics covers:

  1. Allocation,
  2. Targeting,
  3. Auctions and optimization, and
  4. Catalogs and creation.

Pixel TikTok

Looking to better track the progress of a TikTok campaign? Use TikTok Pixel, a tool that tracks the impact of your TikTok ads on your website. It's basically a piece of code that you embed that will monitor your users' journeys.

TikTok Pixel allows for easy conversion tracking and the ability to optimize your TikTok ad campaigns. You will also be able to create custom audiences based on the behavior that Pixel tracks on your site.

TikTok Promo

If you're looking to boost existing content with a creator profile, take a look at Promote. The promotion is available to all TikTok users under Creator Tools. This TikTok advertising tool can increase your video views, website clicks, and subscribers.

The best part about TikTok Promote is how easy it is to use and how far your dollar can stretch. TikTok says that through Promote, “You can achieve up to ~1000 views for as little as $10. »

TikTok promotion features:

  • Flexible spend amount
  • You can choose a promotion objective for more engagement, more website visits or more subscribers
  • Customize your audience or let TikTok choose for you
  • A budget and a defined deadline

Other TikTok tools for marketers

Adobe Creative Cloud Express

Adobe Creative Cloud Express is awesome for TikTok. The app's drag-and-drop features, preloaded templates and themes, and video resizing capabilities make it quick and easy to create personalized TikTok videos. You can add text, animations and stickers which are not in the TikTok app.

Don't expect to use Express to design your entire brand; The strength of this application lies in the creation of clips that are quick, ephemeral and easy to consume. The type of small TikTok videos likes.


#ad Adobe @CreativeCloudExpress makes life easier for me as a business owner, artist and creator. #EasyWithAdobeExpress #AdobePartner

♬ Hard Stuff, Easy Stuff – Rocky Paterra


Did you, like so many others, cringe at the thought of writing a copy? Do not worry; There is an application for that. Even if you (like us) love writing captions but have too much on your plate, CopySmith might be the answer.

CopySmith is a copywriting AI that generates texts and content for you. With a few minor tweaks and tweaks, you're left with created subtitles in half the time.

CopySmith Copyright Protection Tool

This list of TikTok tools is by no means exhaustive. Finding the apps that will save you time, make your life a little easier (looking at you, Pendulum), or show you the content trends of your audience can be worth its weight in gold.