How to perfect your TikTok schedule and schedule TikTok posts

the new native TikTok scheduler lets you schedule a video post up to 10 days in advance.

This means you can plan your content in advance and upload it when your audience is most active. It's perfect for those who want to post consistent content but don't have time to do it all in one day.

With this update, TikTok has made it easier than ever to get your content out there and seen by the people who matter most, even when you're on vacation.

So what are you waiting for? Here's how to schedule posts for TikTok!

How to Schedule Posts for TikTok (The Real Way)

Alright, of course. Before the release of TikTok's native scheduler, some third-party apps claimed to allow you to schedule your posts. But to do that, you first had to export your videos from TikTok and then use the app to download them again.

And, if you wanted to make any changes (e.g. caption, privacy settings), you'll need to go back to TikTok and make the changes in the app after posting your post. This system was tedious and inefficient.

But now, with the native TikTok scheduler, you can actually schedule TikTok posts easily. Here's how.

Step 1: Log into TikTok on your web browser

Currently, the TikTok scheduler is only available on a web browser, but we hope to see in-app integrations soon.

To use the TikTok post scheduler, go to tiktok.com and log in to your account.

Once you're there, click the Cloud icon in the top right corner of your feed. This will take you to the TikTok download page.

Step 2: Create and upload your video

Then upload and edit your video on the TikTok platform. Here you can add hashtags, change the cover image, choose who can see your video, and set privacy settings. You can also specify whether other TikTok users can duet from your video or leave comments.

Step 3: Plan your video

Once your video is ready to be published, activate the Schedule button. Select the date on which you want to publish it and voila!

schedule video button

Unfortunately, just like normal posting, you won't be able to edit your video once it's scheduled. If you need to make changes to your post, you can delete the scheduled post and re-upload it after making your changes.

What is a good TikTok schedule?

To make sure your videos are seen by as many people as possible, it's important to schedule them based on when your audience is most active on the app.

Like any social platform, there are good times and bad times for posting on TikTok. According to our TikTok experiences, the universal best times to post on TikTok are:

  • Tuesday at 7 a.m.
  • Thursday at 10 a.m.
  • Friday at 5 a.m.

Learn more about the best times to post on TikTok in our comprehensive guide.

There are a few things you will need to consider when planning TikTok posts. Knowing where your audience lives, what kind of content they want to see, and how often you need to post to keep them engaged are all important factors.

If you're ready to start scheduling TikTok posts, check out these quick tips first.

Create a TikTok content calendar

Content calendars can help you plan your posts in advance, so you're not rushing to come up with ideas at the last minute. They can also prevent you from making spelling or tone mistakes, and help you time your posts to reach the widest possible audience.

There are several ways to create a content calendar. You can use a template, like the ones found in this blog, or you can create your own using a spreadsheet or calendar app.

If you create your own content calendar, be sure to provide all relevant information for each post, including:

  • The date and platform on which you want the message to be published
  • Any relevant KPIs
  • Platform-specific criteria like stories, reels, or feed posts
  • A brief description of the content

The more detailed your calendar, the easier it will be to fill it with content. Once your schedule is complete, you can start creating your content on TikTok and use the TikTok scheduler to post it at the best time for your audience.

Watch this short video to learn more about creating a successful content calendar.

Time zones matter!

If most of your followers are in a different time zone than yours, posting at midnight in your time zone might not be the best time to reach them.

The easiest way to find out when your audience is online is to check your business or creator account analytics:

  1. Go to your profile page and tap on the three lines at the top right of the screen.
  2. Click on Business Suite then Analytics

Here, you'll see a graph that shows the times of day when your followers are most active on TikTok. You can also see how many views and likes your videos have received at different times of the day.

graph of subscriber activity, including videos subscribers have watched and listened to

Source: Tik Tok

Keep in mind that these analytics represent your followers as a whole, not just your organic audience. If you're targeting a specific audience with your content, you'll want to research their activity patterns separately.

Use past messages to inform your schedule

When in doubt, review your top performing posts to see when they were posted. Chances are your audience will be more active at these times.

You can use TikTok Analytics to see the performance of individual posts. This includes data on views, likes, comments, and post times.

Here's how:

  1. Go to your Business or Creator Analytics Page (follow the steps listed above)
  2. From the top menu bar, choose Content
  3. Click on individual posts to see their performance

Business or creator review page

Source: Tik Tok

Check out our guide to TikTok analytics to learn how to analyze your TikTok performance.

Make a plan to regularly post on TikTok 1-4 times a day

We all know consistency is key when it comes to social media. If you want to build a following on TikTok, you need to post content regularly. But what's the best way to do it?

First, TikTok recommends posting at least 1-4 times a day if you want to see results. Features like the For You page are constantly being refreshed, so if you don't post frequently, your content will get buried.

The good news is that the TikTok scheduler makes it easy to post consistently. You can add videos to your queue up to a week in advance, and the app will automatically post them at times you specify.

But don't post to post

Now that you have a TikTok scheduler, you might be tempted to schedule large amounts of content all at once.

But remember, authenticity is key on TikTok!

Successful businesses on TikTok create authentic content that closely matches the community and the native TikTok experience.

One way to make sure your videos are top-notch is to keep an eye out for trends. Pay attention to what's popular on TikTok right now and take advantage of platform-specific features like Duets, Stitches, and music.

So when new users discover your content, they'll be more likely to stick around and engage.

The new TikTok scheduling tool is an exciting addition to an already powerful social app. By bringing strategy to your spontaneity, you can create even better content and reach new audiences.

Ready to launch your business on the TikTok marketplace? Check out our guide to using TikTok for business here.